All of the people we have coached at some point in the last 4 years or so have had the mindset with training and nutrition of:

“More is better” Training

“Eat clean to be healthy” with nutrition

Or they had to train as hard as they possibly can to get in great shape – only to never really get in great shape.

Nearly all of them had struggles with nutrition, either with consistency, or knowing & understanding what the basics are with nutrition.

They’d tried loads of different diet protocols, workout programs, exercise classes that are punishing in nature, HIIT training, cardio, low carb, low fat, keto diets, slimming world, weight watchers, Cambridge Diets, Paleo etc.

Personal Trainers that had them working as HARD as they could for as long as possible, boot camps (I used to run a franchise!)

Guess what? I’ve been there myself.

Sometimes, for a period of time, they got themselves in half decent shape and were semi happy with the outcome.

Nearly 90% of the time though, with each and every individual – it was never sustainable.

It was all short term.

The attitudes and approaches to both nutrition and training were never something anyone could stick to and they would bounce around to different places and not be where they wanted to be.


What is fitness?

Fitness is about the following for us:

Progression in movement, strength, muscle and fitness = strength training should be something we stick to for life, as it will mean in your later years you’re more resilient to the negatives of ageing, such as Sarcopenia and Osteoperosis

It’s about learning to recover properly = training is a stressor, the idea is to force an adaptation response from the body to grow muscle, to grow your capacity to work harder/longer. If you train too hard/too frequent you won’t get the adaptations as your body cannot recover

Having a positive impact on your life = does it make you feel good? Are you training the right amount meaning you’re able to sustain your diet over time -> training too hard too frequent has a direct negative effect on the ability to do that


Nearly every single one of the guys trained in a similar vein before DMF, but we changed things for them.

A much more balanced approach to both fitness and nutrition enabling them to sustain both for longer.They backed off a bit, they trained 3 x a week and performed activity outside of the gym they genuinely enjoyed.


The key to fitness and health is understanding it better.

Good nutrition is NOT Kale smoothies and cutting carbs.

Good nutrition is the ability to work on being consistent, eating adequate fruit and vegetables, protein intake being correct, calories balanced and being lean fit and healthy.

There are far too many “experts” out there giving out poor quality advice – that really don’t know what they are saying.

6 meals a day DOES NOT SPIKE YOUR METABOLISM – anyone who tells you different is lying.

Plain meals does not = fat burning

Training too hard, too heavy leads to an unhappy and broken physique, not a strong, fit and lean one.

Hopefully, this will help just one person, then the point of this blog is complete 🙂


Leave a Reply